Digital Marketing

What’s the difference between broadcast marketing and digital?  Broadcast is via radio and television, including out-of-home, but digital marketing gives you access to hundreds of thousands of customers through digital media publishers, search engines, and social media.  How do you create ad campaigns, use ad-words and develop effective strategies (and content) to engage and convert your target audience?  This workshop will take you through some of the basics as well as unknowns in the world of digital marketing to help you understand how to effectively engage your audience.