Join us on November 1st for the “First Friday: Pricing for Small Business Profitability”, live webinar. One of the most difficult decisions business owners face is how much to charge for their product or service. Understanding which price points motivate or dissuade consumers from purchasing is key to setting the right price. During this workshop, we will focus on the following:
- Types of Pricing Strategies
- Finding your break-even price
- Determining cost structure
- Marketing impacts on pricing
The workshop includes an interactive activity that helps participants to determine their business’s cost structure and how it relates to their current pricing.
This workshop will have live Spanish interpretation available.
PLEASE NOTE: Once you have registered, you will be sent access details to join the webinar in a separate email from our partners over at the UCEDC.
Click the flier and get registered now! We’ll see you there.
Meet The Presenter
Dr. Jairo Borja
Training Officer, UCEDC
Having served in various positions during his career, Dr. Borja has helped many small business owners and entrepreneurs succeed through various training programs and empowerment initiatives.
As a result of his dedication and relationship with several business organizations, he is a sought-after speaker for the business industry at many events and in various forums as a subject matter expert. Dr. Borja is an author, podcast host, and President of Borja Consulting Group. He also donates his time to several organizations. Dr. Borja received a Doctor of Business Administration Degree in Marketing from Walden University, a Master of Business Administration Degree in Management from Long Island University and a bachelor’s degree in Business Administration in Management from Berkeley College.